GoToMeeting
“Make Meeting Magic”
GoToMeeting is a web conferencing tool that lets people really connect with their team. Like, really, really connect. So we wanted to create a campaign that spoke to this truth and helped GoToMeeting stand out from the rest of the category.
We worked with director Zac Ella on a couple of spots showing the magic that comes from connecting with GoToMeeting.
“Collaboration”
“Building”
And we brought the idea of connecting a little too well into radio.